Van Ann Bui and Grace Pajonk are the directors of the Sponsors for Educational Opportunity (SEO) Law Program in New York City, New York. This program provides students of color with the opportunity to work at a major law firm during the summer before law school. Recently, four Harvard Law School 1Ls shared their experiences with this program. Local SEO involves optimizing your website for geospecific keywords and creating profiles in local listings.
It is essential to measure the return on investment (not only on money, but also on time) to ensure success. Benefits of participating in the SEO Law Scholarship Program include unlimited access to a virtual prize dinner, one ticket for both talks by the fire, subscription to a ticket for SEO alumni for Fireside Chats, recognition in event materials, and recognition on the website. Additionally, SEO Law provides educational resources and best practices to empower the SEO community. If you are doing your own SEO or working with an SEO company, it is important to understand how to measure success.
Having a web developer and an expert SEO specialist on your side can be beneficial when it comes to technical SEO. Lawyers who want to increase their ranking in organic search should start with keyword research to determine which terms their target audience uses to find law firms like theirs. The SEO Law Scholarship Program and SEO Law Catalyst are two flagship initiatives that provide historically excluded students with access to education, professional development, and internship opportunities that can help them succeed in the legal profession. Benefits of participating in these programs include unlimited access to a virtual awards dinner experience, 30 tickets for both talks by the fire, subscription to 30 entries for SEO alumni for Fireside Chats, recognition during the live program and both talks by the fireplace, half-page announcement in the program, recognition in event materials, and recognition on the website.