The use of cloud technology is increasing among law firms. Lawyers have begun to adopt technologies such as Google Drive, Dropbox, etc. out of convenience (access to documents from anywhere) and out of necessity (both because of COVID and because of customer demand). A basic approach to Google's business profile for lawyers is to include the name, address, and contact information of your law firm.
It's true that keywords for lawyers or lawyers are among the most expensive and rank highly difficult, but Google Ads managers can take steps to minimize these costs. There are many good lawyers who (secretly, at the risk of being embarrassed) who initiate many legal research projects with a simple Google search.
The Google business profile for lawyers is a powerful, free and easy-to-use tool that can help you improve your ranking in local search results and, by integrating with Clio, search engines can book a consultation with your law firm quickly and easily.With Clio's affordable, low-cost solutions, lawyers can manage and grow their firms more effectively, cost-effectively and with better customer experiences. We're redefining the way lawyers manage their firms by equipping them with essential tools to securely manage their firms from any device, anywhere.
The location is self-explanatory and arguably the most important for Google's business profile for lawyers. In any case, there are lawyers who become foolish at the use of non-traditional sources on the Internet. Google search results usually show the keywords, case law or statutes that allow a lawyer to more effectively embark on the deeper investigation offered by more traditional legal search techniques. In addition, it is no longer an option if you should advertise through Google Ads, since, according to statistics presented by The National Law Review, 96% of people seeking legal advice use a search engine and, according to GlobalStats, approximately 88% use Google to search for a lawyer.
Google's business profile for lawyers offers several additional features that will give your law firm more visibility in search results. I don't mind saying that I have a strong interest in lawyers using search engines and non-traditional sources of information to facilitate their investigations. To dominate your niche of lawyers on the first page of Google search results, you need specialists in managing Google Ads for lawyers. But that only succeeds to the extent that lawyers use non-traditional legal research methods to educate themselves.
Your Google business profile for lawyers automatically shows highlighted links to your website and to the directions page on Google Maps. Create your Google business profile so that lawyers appear instantly on Clio and connect Clio Scheduler to your ad so that potential clients can book consultations directly from Google.
Leave a Comment