Targeting Specific People with Ads: A Comprehensive Guide

Advertising is an essential part of any business, and it's important to make sure that your ads are reaching the right people. But how can you target specific people with ads? Most people use this feature by introducing a full list of potential customers or customers and segmenting them with a relevant generic advertisement.


, you can use combinations of behavioral, demographic, and geolocation data to reduce your audience to just one person. However, it's much more useful for you to be able to link the creativity of ads and offers to smaller audiences created by combining data.

Facebook also allows advertisers to target groups as small as 20 users.Max said that an advertiser could, in theory, target a single person by filling the group with 19 fake accounts. The only real account of the group would be that of the target. Combine this layered segmentation of Facebook ads with a landing page that directly targets the exact audience for better results. On the opposite level, by optimizing reach, Facebook will show your ads to the 10 percent of users in your target country who are most similar to your target audience.One option that is often overlooked within the detailed targeting options of Facebook ads is the possibility of targeting people who have already expressed interest in making a purchase through Facebook ads.

For example, a moving company that promotes a special discount for seniors could target people who have purchased a home in the past month, with an age range of 60 years or older and the locations of their service areas. For example, in the Demography section, you can choose to limit your Facebook target audience based on marital status and employment sector.

The Solution: Sniper Segmentation

So what's the solution? Well, we've been playing with this situation for many years and we've found that the following works best: We introduced Facebook's sniper segmentation (at least that's what we call it). It has been described as the Cambridge Analytica of sex, in reference to the data analysis company Donald Trump and the Brexit activists used to covertly influence people on Facebook.Of course, you can target this audience even more to ensure that it better fits your specific business and campaign objectives, but this is a great way to start finding relevant people on Facebook. From this point on, the target will be strategically bombed with items and media specific to him or her.

For example, a jewelry company would obviously be interested in standing in front of people celebrating their first anniversary, so that it can address members of the public who met a year ago.

Analyzing Your Target Audience

Over time, you can ensure that you're targeting the right people, which provides the right exposure for your business and will attract new customers and sales. Once your ad has been running for a while, you can check Audience Insights or Ads Manager to see what type of people Facebook chose for your ads and how they responded. Small business owners, for example, should reduce the target audience of their ads geographically, unless they ship domestically. Of course, you want to reach as many people as possible, but if you're selling luxurious feather pillows, for example, you probably don't need to advertise for teens.Within each broad subcategory, you can analyze the types of behavior; for example, if you choose buyer profiles, you can target DIYers, fashion lovers, food lovers, etc.

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